|President’s Column 4th Quarter 2012|
|Written by Bill Jordan, President|
|Tuesday, 15 January 2013 18:03|
The importance of directing advertising to the audience was demonstrated nicely by changes in the NRA/ISRPA booth at the Hoosier Outdoor Experience. This was our fourth year at this event which, this year, was attended by 24,000 people from all over the state. The first year we set up near the shooting venue with the same NRA materials that we use at the gun show and talked with a few people. The second year, we had a few more visitors when we added a banner for Fall Creek Valley Gun Club with several more last year when we added banners “Where to Shoot in Indiana”. This year, we rarely had time to sit down after we simply moved the tent thirty feet so that we were next to the drop off/pick up location for the shooting venue visitors. Our primary handout was a reprint of the range map available on our website with our website at the bottom. This was a great conversation starter to help potential new shooters learn of training and shooting opportunities throughout the state. The right message and the right location were both important in starting the conversation. The banners and maps are available to any ISRPA member who has an opportunity to share the message in your area.
At the Hoosier Outdoor Experience (HOE), I was surprised by the number of attendees with whom I visited from the northwest corner of the state. This suggests that, with a bit of advertising, shooting programs could recruit much more active participation in this area. At the HOE, strong interest was demonstrated by the estimated over 3000 visitors that fired shotguns, air (pellet) rifles, and bows (archery) during the 2-day event. Others learned about fishing, hunting, proper preparation and preservation of meat from game animals, map reading, and many other outdoor activities. Kirk Freeman ISRPA Director-at-large and 3 members of the Fall Creek Valley Conservation Club (Ann Taylor, Aletha Brunner, and Keith Lindzy) shared duties with me at the booth. We would still like to see more ISRPA volunteers manning the shotgun and pellet gun ranges.
Watch for and offer to help when the DNR holds range days such as the one held September 22 -23, at Kingsbury FWA with over 120 youth signing up which translated into over 300 visitors at the range that morning. Participants had the opportunity to shoot rifles, shotguns, muzzleloaders, and archery. Additionally, they saw a neat display of firearms and hunting dog demos.
On the competitive shooting side, Sarah Beard, from Danville, (Dad is Bill Beard, ISRPA Central Region Director) has started her senior year shooting for the Texas Christian University Horned Frogs Rifle Team. The Frogs are ranked number one in the country going into the 2012-2013 NCAA campaign after winning their 2nd NCAA Championship this past March. The Frogs won their first NCAA title in 2010 with Sarah and then senior Erin Lorenzen, Ft. Wayne, (Dad is Tom Lorenzen, ISRPA NE region Director), providing half of the team's firepower. The TCU sharpshooters have compiled a remarkable record of 32-2 during the past three years. Beard has been named All-American in both Air Rifle and Smallbore 3-Position all three years.
ISRPA's sister organization, The Indiana Youth Shooting Sports Foundation, has been working with Midway USA Foundation in building endowments for college and high school shooting teams in Indiana. School's participating in the matching funds program include Rose-Hulman Institute of Technology, Culver Academy, Bishop Dwenger High School, Columbus North High School, Purdue University, Anderson Preparatory Academy, and DePauw University. A four-to-one match is currently available to any Indiana high school or college for donations made to their account in the Midway USA Foundation. The aggregate of all Indiana school accounts now totals $577,000.00! That's over a half million dollars in endowments that will provide a permanent stream of income to these school shooting programs
Remember to vote and encourage your friends to vote in November,
Bill Jordan, President, ISRPA